Sella Rice
Sella Rice is a high-quality parboiled rice known for its golden color, firm texture, and excellent cooking performance. Produced through a unique parboiling process, the rice retains essential nutrients while strengthening each grain, making it less likely to break and ensuring
Product overview
Sella Rice is a high-quality parboiled rice known for its golden color, firm texture, and excellent cooking performance. Produced through a unique parboiling process, the rice retains essential nutrients while strengthening each grain, making it less likely to break and ensuring a non-sticky, fluffy result after cooking.
Highly popular in global markets, Sella Rice is widely used for preparing dishes such as biryani, jollof rice, fried rice, and pilaf. Its long grains expand significantly during cooking, delivering a rich appearance and superior taste that meets both household and commercial standards.
Sourced from trusted producers and processed under strict quality control, this rice is ideal for wholesalers, retailers, restaurants, and food service providers. Its long shelf life and consistent quality make it a reliable choice for bulk supply and international trade.
Perfect for export across the UK, Europe, Africa, and the Middle East, Sella Rice is available in bulk packaging to meet large-scale distribution needs.
Key Features:
- Premium parboiled (Sella) rice
- Golden color with long, strong grains
- Non-sticky and fluffy after cooking
- High nutritional retention
- Low breakage and excellent grain elongation
- Ideal for wholesale, retail & food service supply
Frequently asked questions
What is the minimum order quantity?+
Most SKUs ship from one 20ft container. Smaller trial orders can sometimes be combined with other products — ask the trade desk.
Which incoterms do you offer?+
FOB, CIF, CFR, DAP and EXW are the most common. We'll recommend based on your destination and freight preferences.
How is quality assured?+
Every shipment ships with certificates of analysis, origin and, where applicable, phytosanitary/health certificates. ISO 22000, HACCP, Halal and BRC/IFS on file.
Lead time from order to loading?+
Typically 7–21 days depending on SKU, quantity and cold-chain requirements. Confirmed on the pro-forma invoice.
Do you support private label?+
Yes — artwork, packaging spec and MOQ are agreed per project. Talk to our trade desk.
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